Advertorial Copywriting

Creative way to tell your story.

Using advertorials offers the best of both worlds—one part editorial and one part advertisement. I like using advertorial as they can be designed to blend with the tone and voice of the publication.

Advertorial Campaign

AmaWaterways invested in six separate advertorials over the course of six months in “805 Magazine,” a high-end regional lifestyle magazine in Southern California that targeted the company’s demographics. I wrote each advertorial to seamlessly blend into the magazine’s editorial theme, so it would appeal to the interests of the magazine’s audience and the content written would feel more natural and authoritative.

Click the images below to view advertorial.

 
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