Channel Specific Collateral Development & Writing
Identify the needs & create.
No matter what role I have had during my career, every year I ask the key stakeholders to sit down with me to address the organization’s business needs.
I have worked in organizations with different business needs and models, including B2B, B2C, DTC, or a combination. From these meetings, I glean how to execute a marketing strategy and the tactics needed to support the strategy.
The Brief: Create collateral offering inspirational content and visuals based on business needs.
“Maria is a top-notch marketing guru. She knows how to expertly tell a story of the brand through videos and editorial pieces. She has incredible taste and a deep knowledge of marketing, and she understands how to connect brands to their ideal audiences in a meaningful way.”
~ Sonia Maslovskaya, Sales Training and Enablement Manager, Promenade Group
B2C collateral: Bringing even more heart to the river cruise experience
Developed and wrote all new content for AmaWaterways 2021-2022 seasons.
Click on the image below to view collateral.
B2B Channel: Travel Professionals Reference Guide
Created Uniworld’s Travel Professional sales tool. Developed and wrote all the content and oversaw all design and visuals.
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