Content Strategy & Writing
“The most impressive thing about working with Maria was seeing how she would produce high-quality beautiful brochures in a constantly changing environment of the travel industry. The way she would create and put together content for printed and digital brochures showed true artistry! Her work is not only visually beautiful, but also highly engaging, moving and simply unforgettable”!
~ Sonia Maslovskaya, Sales Training and Enablement Manager, Promenade Group
Inspire your audience; they are the ones in charge.
I have worked in luxury travel and hospitality; I have worked at Visa, Verizon, a start-up internet and computer company, in health and fitness, among various consulting roles, as well as an English professor in college.
I have written countless brochures, magazine articles, speeches, advertising copy, direct mail, emails, social posts, press releases, advertorials, editorials, radio and television commercials, and video scripts. What I have learned—no matter what type of content you are writing—write for your audience and inspire them as they are ultimately the ones in charge.
Oversaw the entire lifecycle of annual brochures & catalogs, including timeline and delivery
Developed content pagination
Wrote all content, including intro sections and itineraries
Implemented an efficient content review and approval process to centralize feedback, review, and real-time collaboration in one accessible location
Managed customization of brochures for global markets
Worked with in-house design team on layout and final approval from key stakeholders
Chose all imagery, owned and sourced
Hired printers and attended press checks
Managed the fulfillment and distribution strategies for B2B and B2C channels
Developed multifaceted marketing campaign for brochure release, including print and digital campaigns
Europe Boutique River Cruises
Renowned for its exquisite art and architecture, beautiful scenery, rich history, and vast cultural legacy, Europe offers something for everyone to enjoy.
Click on the image below to view full brochure.
Developed the pagination and flow of content
Researched and wrote all of the content, including introductions and itineraries
Managed photoshoots to capture visual assets needed to showcase the uniqueness of the Uniworld product
Selected and sourced images from stock photo houses
Supervised graphic designers on brochure layout and maps
Managed the approval process throughout the entire brochure life-cycle, including the final approval from Uniworld’s president and Uniworld’s owner
Negotiated with printers and handled fulfillment and distribution strategy to B2C and B2B audiences
Asia Boutique River Cruises
Encompassing some of the world’s most mystical and mysterious destinations, Asia’s sheer size and beauty cannot be fully conveyed with words—it simply must be experienced firsthand.
Click on the image below to view full brochure.
Developed the pagination and flow of content
Researched and wrote all of the content, including introductions and itineraries
Managed photoshoots to capture visual assets needed to showcase the uniqueness of the Uniworld product
Selected and sourced images from stock photo houses
Supervised graphic designers on brochure layout and maps
Managed the approval process throughout the entire brochure life-cycle, including the final approval from Uniworld’s president and Uniworld’s owner
Negotiated with printers and handled fulfillment and distribution strategy to B2C and B2B audiences
Secrets of Egypt & The Nile River
The longest river in the world, Egypt’s Nile evokes images of pyramids and temples, mummies and mythical creatures, famous explorers and tombs filled with treasures.
Click on the image below to view full brochure.
Developed the pagination and flow of content
Researched and wrote all of the content, including introductions and itineraries
Selected and sourced images from stock photo houses
Supervised graphic designers on brochure layout
Managed the approval process throughout the entire brochure life-cycle, including the final approval from AmaWaterways’ owners
African Safaris & Wildlife Cruises
Iconic wildlife, awe-inspiring natural beauty, cosmopolitan cities and time-honored traditions—nothing can quite prepare you for a “bucket list” experience to Africa.
Click on the image below to view full brochure.
Developed the pagination and flow of content
Researched and wrote all of the content, including introductions and itineraries
Selected and sourced images from stock photo houses
Supervised graphic designers on brochure layout
Managed the approval process throughout the entire brochure life-cycle, including the final approval from AmaWaterways’ owners
A Celebration of Wine
Whether you are a wine novice or a self-described oenophile, with your own wine cellar, this is the perfect chance to indulge in one of the world’s most perfect trifectas: travel, wine and elegant cuisine.
Click on the image below to view full brochure.
Developed the pagination and flow of content
Researched and wrote all of the content, including introductions and itineraries
Selected and sourced images from stock photo houses
Supervised graphic designers on brochure layout
Managed the approval process throughout the entire brochure life-cycle, including the final approval from AmaWaterways’ owners
Multigenerational Travel
Chart a course for European adventure for the entire family. There’s no better way to introduce young people to Europe’s most spectacular countries, where the memories you’ll make will be shared for generations.
Uniworld was the first river cruise line to pioneer multigenerational family cruises in the river cruising space.
Click on the Image below to view full brochure.
Developed the pagination and flow of content
Researched and wrote all of the content, including introductions and itineraries
Managed photoshoots to capture visual assets needed to showcase the uniqueness of the Uniworld product
Selected and sourced images from stock photo houses
Supervised graphic designers on brochure layout and maps
Managed the approval process throughout the entire brochure life-cycle, including the final approval from Uniworld’s president and Uniworld’s owner
Negotiated with printers and handled fulfillment and distribution strategy to B2C and B2B audiences